Find your why…

More often than not we get stuck into a rut, because we lack a compelling why for why we are doing something. When you identify your why, it becomes your driving force, and finding motivation no longer becomes a problem.

I share the story of Spanish Conquistador Hernán Cortés who’s men faced overwhelming odds in their quest for the Aztec treasure, that had been guarded for centuries. How were they going to win? He burned the boats… his army had no other option but to win as retreating was no longer an option. This story demonstrates the power of having a compelling “why”.